Taking trends and tracks viral on YouTube Shorts, we licensed music across a number of artists and developed outdoor, on platform and short form video creative to promote the trends.

Highlights included The Sidemen Charity Match #SidemenCelebration, x Aitch & AJ Tracey, The Beatles catalogue launching on YouTube Shorts, Rina Sawayama's Halloween trend for “Frankenstein” and Beabadoobee's #thewaythingsgo