Beabadoobee: This Is How Tomorrow Moves Album Art Fan Activation x YouTube
To celebrate the release of her new album ‘This Is How Tomorrow Moves’, we hosted a YouTube Music Night, filming an intimate stripped back performance of tracks from the record for her YouTube channel.
We built a custom fan activation photo studio, fit with a Colorama and kitted out with a professional photographer, lighting and fur jackets! Fans could recreate their own album art printed physically as takeaways and sent to them digitally for social posts.
Beabadoobee then joined the crowds after the show to capture shots together with her fans.