YouTube x 'Now And Then': The Last Ever Beatles Song

The Beatles marked the end of their incredible legacy with the release of ‘Now And Then. By using groundbreaking technology capable of isolating John Lennon’s vocals from an old tape recording, the band finished the recording in his honour and released it alongside a tear jerking short film 'The Last Ever Beatles Song', directed by Peter Jackson.

The band also made 75 of their classic catalogue available on YouTube Shorts for YouTubers and fans to create content with - a landmark moment for the platform. We consulted on strategy, produced outdoor & on platform creative and licensed the two feature tracks for the campaign 'Come Together' and 'Hello Goodbye'