The Brit Awards 2023 x YouTube

We partnered with YouTube for the biggest night of the year in British music - the 2023 Brit Awards.

YouTube took fans behind the scenes on the night of the awards with #BRITsUnseen, partnering with Sam Smith, Wet Leg & Rising Stars FLO and Chicken Shop Date YouTuber Amelia Dimoldenberg interviewing artists live on the red carpet.

We consulted on their strategy, marketing & creative and produced global outdoor and on platform creative promoting BRITs official content.